To be Nepal’s most trusted brand for eco-friendly, nature-based home, personal care, and agricultural products, inspiring mindful living that nurtures families and protects the planet.

Our mission is to craft high-quality, sustainable products, from detergents to skincare and animal/agriculture care, that are gentle on the environment, safe for families, and rooted in innovation and natural science. We are committed to responsible sourcing, reducing waste throughout our products’ life cycles, and empowering conscious consumer choices that contribute to healthier homes and a healthier world.